With the upcoming football season fast approaching, clubs are working tirelessly in the transfer market to strengthen their squads with fresh faces.
Along with those additions comes the now inevitable big social media reveal, with the respective clubs’ media teams seeking new ways of breaking the news to supporters.
Those announcements are what we’re going to focus on here, as we compare and contrast the varying styles in which players have been unveiled to the world…
Virtuality meets reality:
Kicking us off are Yeovil Town, who, after utilising Snapchat’s maps tool to reveal Jake Gray in the month of June, were at it again in July – creating a FIFA mock-up scene in the announcing of Olufela Olomola.
— Yeovil Town FC (@YTFC) 26 June 2017
— Yeovil Town FC (@YTFC) 9 July 2017
Once a Blue:
Everton took a trip down memory lane as they said #WelcomeHomeWayne to Wayne Rooney in July. The Toffees’ nostalgic take on the 31-year-old’s return to Goodison Park documented Rooney’s initial period at the club, where he rose through the youth ranks to break into the first-team fold as a teenager.
— Everton (@Everton) 9 July 2017
Terry’s WhatsApp reveal:
Villa Park would prove to be John Terry’s next destination after he left Chelsea this summer, and WhatsApp would be the medium with which Aston Villa’s faithful were made aware of the transfer. The Villans shared a mock conversation from the application on their Twitter account, where owner and chairman Dr. Tony Xia broke the news of Terry’s arrival to club personnel, such as manager Steve Bruce.
— Aston Villa FC (@AVFCOfficial) 3 July 2017
New club, new language:
English lessons were on the table for Roque Mesa, as he was welcomed to Swansea City by fellow Spaniard Angel Rangel. The two sat down, with Rangel posing questions to his countryman, who revealed himself to camera at the end of the video.
An English lesson with a twist… 👀🇪🇸 pic.twitter.com/wc7WsGcnHc
— Swansea City AFC (@SwansOfficial) 6 July 2017
On foreign shores:
We conclude our round-up with AS Roma’s somewhat left-field unveiling of Aleksandar Kolarov. The clip posted on the Italians’ official Twitter page shows Kolarov being presented with a proposed plan for his announcement – a plan which included the Serbian being kidnapped…
— AS Roma English (@ASRomaEN) 22 July 2017